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Introduction Chapter 1: Theoretical background of entrepreneurship Section 1.1 Entrepreneurship Section 1.2 Innovation Section 1.3 Sustainable entrepreneurship Section 1.4 Characteristics of small businesses Section 1.4.1 Quantitative characteristics Section 1.4.2 Qualitative characteristics Section 1.5 Stages in the development of small businesses (life cycle of the firm) Section 1.5.1 Protection of the start-up firm Section 1.5.2 Exit strategies Section 1.6 Different types of entrepreneurs Section 1.7 Different roles of the entrepreneur Section 1.8 Entrepreneurial competences Section 1.9 Entrepreneurial motivation Section 1.10 Entrepreneurial behavior Section 1.11 Small business finance Chapter 2: Entrepreneurship Education Section 2.1 Three approaches in entrepreneurship education Section 2.2 Different teaching forms of entrepreneurship education Section 2.3 Different teaching materials for entrepreneurship education Section 2.4 The consistency between the teaching approaches in, the teaching forms of and the teaching materials for entrepreneurship education Chapter 3: Cases with The Entrepreneurial Dilemma in the Development of the Small Firms Case 1: To protect or not to protect (that is the question)? Case 2: From nascent entrepreneur to start-up entrepreneur: Capable or not? Case 3: From early growth to late growth: More (financial) manager or not? Case 4: From late maturity to decline or to closing down? Case 5: Scientist or university spin-off? Case 6: Official green or officious green? Case 7: Entrepreneurship outside the western world: far away or close? Case 8: The successor in the family business: first son or second son? Case 9: Entrepreneurship in the DIY sector: Franchisee or not? Case 10: Sell the firm to the highest bidder or give it another swing? Appendices Appendix A. The financial plan Appendix B. Case: The financial plan of Pizza Pete Appendix C. Business Model Canvas 2018 Appendix D. Lean Startup in a nutshell Appendix E. Sustainable Entrepreneurship Balanced Scorecard
Masurel’s goal is that his book will be the new textbook on entrepreneurship for post-graduate and executive students in higher education. He focuses on the decisions that the entrepreneur as the owner-manager of a small firm has to make for the further development of his firm. Chapter one deals with the theoretical background of entrepreneurship and small business in a number of approaches. Chapter two bridges chapters one and three as it deals with the subject of entrepreneurship education. Chapter three presents 10 education cases on the entrepreneurial dilemma from a broad perspective of different sectors. These cases are to be incorporated in entrepreneurship education and to contribute to the understanding of the entrepreneurial dilemma during the life cycle of the firm.