Digital Transformation of Business World

A Managerial Perspective

Madhu Jasola|Nripendra Singh
Emerald
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Hardback
9781836620471
10 November 2025
£80.00
eBook (PDF)
9781836620464
20 October 2025
£80.00
eBook (ePub)
9781836620488
20 October 2025
£80.00

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  • Description
  • Contents
  • About

Digital transformation is the integration of digital technologies across all facets of an organization, reshaping its operations, business models and customer interactions. In today's rapidly evolving business environment, digital transformation has emerged as a driving force for organizational success and competitiveness.

Digital Transformation of Business World examines the power of digital technologies and how it can be used by organizations towards sustainable growth, innovation and resilience in the digital era. This paradigm shift is beyond mere technological adoption, encompassing the reimagining of processes, organizational culture and customer interactions to maximise the potential of digital tools and platforms. The application of digital transformation spans over diverse domains, from the reinvention of business models and the enhancement of operational efficiency to the empowerment of the workforce through upskilling and the cultivation of collaborative ecosystems. By embracing digital transformation, organizations can unlock new avenues for growth, agility and competitive advantage in an increasingly digitized landscape.

The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Chapter 1. Understanding Digital Transformation in the Changing Business Environment; Madhu Jasola and Nripendra Singh

  • Chapter 2. Exploring the Determinants Influencing the Immersive Experience of Augmented Reality and Virtual Reality Applications: A Cross-Sector Study; Sadaf Siraj, Imroz Anwar, and Mansoor Ahmad
  • Chapter 3. Influence of Digital Transformation on Sustainable Economic Development; Gauri Modwel
  • Chapter 4. Synergizing Sustainable Development Goals and Digital Transformation: Opportunities, Challenges and Strategies; Kamini Bhasin
  • Chapter 5. Balancing Bytes and Behavior: The Role of Technology in Shaping Modern Organizational Dynamics; Tanusree Chakraborty, V. S. Sharada, and Vedula S. S. S. Rama Koushik
  • Chapter 6. Fostering a Resilient Organizational Culture through Digital Transformation; Richa Chauhan, Anant Dev Kapoor, Shivani Kapoor, and Charu Sijoria
  • Chapter 7. Fostering a Sustainable Future: The Role of Digital Leadership in Cultivating an SDG-Oriented Organizational Culture; Garima Sainger
  • Chapter 8. Advancements and Applications of Artificial Intelligence and Machine Learning; Anurag Srivastava
  • Chapter 9. Digital Transformation in Supply Chain: Contemporary Applications, Strategic Contributions, and Emerging Challenges; Shivanjali and Mitushi Singh
  • Chapter 10. Role of Big Data in Transformation; Shubhika Gaur and Abhishek Chatterji
  • Chapter 11. Digital Transformation in Supply Chain Management: Unlocking Transparency and Efficiency; Olivier Niyompuhwe and Vinod Kumar
  • Chapter 12. Managing AI Governance and Digital Twins: Implementing Ethical and Secure Cybersecurity Frameworks in Industrial IOT; Tanya Kumar and Rachit Agarwal
  • Chapter 13. Pathways to Resilient and Sustainable Supply Chains through Digital Transformation; Disha Gulia, Sapna Arora, Mohit Malik, Vijay Kumar Gahlawat, and Ashish Mor
  • Chapter 14. Cybersecurity and Privacy in a Digitally Connected World; Sanjeev Batra and Mitali Batra

Madhu Jasola is currently working as Professor with IILM University, Gurugram, India

Nripendra Singh is a tenured Full Professor of Marketing in the School of Business at the Pennsylvania Western University, USA.