Digital Harmony

Building Tech and Human Touch

Robin Sharma
Emerald
Emerald

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Hardback
9781806861385
31 August 2026
$115.00
Available to order on 01 August 2026
(Pre-order)
eBook (PDF)
9781806861378
10 August 2026
$115.00
(Pre-order)
eBook (ePub)
9781806861392
10 August 2026
$115.00

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  • Description
  • Contents
  • About

Digital Harmony: Building Tech and Human Touch explores the delicate balance between technology and humanity in a rapidly evolving digital world. Rooted in luxury hospitality excellence, the book combines powerful storytelling, real-world insights, and practical frameworks to show how organizations can use AI, automation, and data to enhance - not replace - human connection.

Designed for academia and industry across retail, healthcare, and service sectors, this book speaks to anyone shaping customer experiences in a digital-first world. It bridges theory and practice, offering a global perspective on service strategy and customer experience design in the age of digital transformation. Readers will discover why customers remember feelings more than features, how empathy drives loyalty, and why the future belongs to those who can blend digital intelligence with human intuition. In a world powered by algorithms, the real advantage is staying human.

Behind the Counters and Beyond

  • Chapter 1. Lessons from the Hospitality Industry
  • Chapter 2. The Human Touch in Customer Service
  • Chapter 3. The Digital Transformation in Customer Service
  • Chapter 4. Pixels with a Pulse – Designing for Emotion in a Digital World
  • Chapter 5. CX Beyond Borders
  • Chapter 6. Crafting a Customer-Centric Strategy
  • Chapter 7. The Digital Landscape: Understanding the Engagement Gap
  • Chapter 8. Social Media: The Important Factor for Customer Experience Enhancement
  • Chapter 9. Decoding Customer Whispers: Unearthing Stories Hidden in the Data
  • Chapter 10. CX Survival Stories: Thriving Through Digital Adversity
  • Chapter 11. Anchored in Experience: Building Customer-Centric Futures on Proven Principles
  • Chapter 12. Vision 2040: Customer Experience Over the Horizon

Robin Sharma is an Assistant Professor and Program Leader of Bachelor of Hotel Management Tourism at Amity University Dubai.