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Chapter 1. Data Visualization Aarti Mehta Sharma Chapter 2. Analytical aspects of Multimedia Big Data Computing and Future Scope Hiral R. Patel, Ajay M Patel Satyen M Parikh Chapter 3. Predictive Analysis: Comprehensive study of popular open source tools Gauri Rajendra Virkar, Supriya Sunil Shinde Chapter 4. Market Opportunities through Effective Market Analytics Shakti Ranjan Panigrahy Chapter 5. Stochastic point process techniques for modelling problems in IoT and Marketing: Technique of “Random Point Process” (RPP) & “Product density” (PD)techniques in Stochastic Modeling KSS Iyer, Madhavi Damle Chapter 6. Real-Time Data Analytics - A Contemporary Approach towards Customer Relationship Management Samir Yerpude Chapter 7. Application of Big Data for Sustainable Rural Development with Special Reference to MNREGA K. K. Tripathy, Sneha Kumari Chapter 8. Challenges of Digital Technologies in The Development of Supply Chains: A Guide for Their Selection Jorge Tarifa-Fernandez, Almudena Martínez Aguilera, José Felipe Jiménez-Guerrero