Creating a Sustainable Competitive Position
Ethical Challenges for International Firms
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- Description
- Contents
- About
- Open Access
The ebook edition of this title is Open Access and freely available to read online.
The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.
While good transparent ethical behaviour improves a company’s reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm’s global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.
The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.
Chapter 1. Creating a sustainable competitive position through ethical behaviour; Pervez N. Ghauri, Ulf Elg, and Sara Melén Hånell
- PART ONE: EXPLORING SUSTAINABILITY AND ETHICS
- Chapter 2. Towards a global sustainability approach: Challenges and opportunities for multinationals; Ulf Elg and Pervez N. Ghauri
- Chapter 3. Corporate fashion and circular economy – How to manage ethical challenges in marketing of B2B textiles; Sönnich Dahl Sönnichsen
- Chapter 4. Global waste crisis and the role of innovations by global corporations; Shasha Zhao, Sarah Ku, and John Dilyard
- Chapter 5. Sustainability as the source of competitive advantage. How sustainable is it?; Veronika Tarnovskaya
- PART TWO: SWEDISH FIRMS WRESTLING WITH ETHICAL ISSUES
- Chapter 6. Multinationals with a proactive CSR approach; Sara Melén Hånell, Daniel Tolstoy, and Veronika Tarnovskaya
- Chapter 7. Ethical leadership in sustainable development: H&M and water management; Daniel Tolstoy, Sara Melén Hånell, and Veronika Tarnovskaya
- Chapter 8. Swedish multinationals and sustainable innovations for transformation: The doughnut model; Saad Ghauri
- Chapter 9. When institutional logics collide: How international firms navigate sustainability values in global markets; Annette Cerne and Ulf Elg
- PART THREE: DRIVING ETHICS AND SUSTAINABILITY AROUND THE WORLD
- Chapter 10. Panafrica: meeting the SDGs through a circular business model; Noémie Dominguez
- Chapter 11. Sustainability and resilience in the Extended Value Chain: The Case of STMicroelectronics; Federica Sacco and Giovanna Magnani
- Chapter 12. Does a sustainable orientation affect global consumers’ relationships with international online brands?; Todd Drennan, Emilia Rovira Nordman, and Aswo Safari
- Chapter 13. The EU’s Sustainable Finance Platform: A new game plan in the quest for competitive advantage; Fredrik N G Andersson and Susanne Arvidsson
Pervez N. Ghauri is Professor of International Business at University of Birmingham, UK. His research areas include the role of MNEs in reducing inequalities. He is a Fellow of Academy of International Business (AIB), European International Business Academy (EIBA) and has served as Vice President for AIB (2008 – 2010).
Ulf Elg is a Professor of Business Administration at the School Economics and Management, Lund University, Sweden. His research areas include international business and marketing, emerging markets, corporate social responsibility, interorganizational networks, and retailing.
Sara Melén Hånell is a Senior Lecturer in Business Economics, International Business and International Marketing, Mälardalen University, Västerås, and a Research Fellow at the Department of Marketing and Strategy, Stockholm School of Economics, Sweden.