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INTRODUCTION PART 1: ELUCIDATING THE CORE. Your Focus 1. YOUR CORE AS A PRO 2. YOUR COMPANY 3. REACHING OUT TO THE COMPANY OF YOUR CHOICE PART 2: DEVELOPING TRUST. Your Case 4. FOCUS ON THE CHALLENGE 5. CONNECTING THROUGH A FACT-BASED COMPANY STORY PART 3: GENERATING VALUE. Your Consulting Report 6. DEFINING YOUR METHODOLOGY 7. SHARPENING YOUR CASE ANALYSIS 8. TAILORING YOUR RECOMMENDATIONS PART 4: EXCITING THE MARKET. Your Edge 9. PREPARING THE CASE BRIEF 10. PRESENTING THE CASE TO THOSE WHO COUNT CONCLUSION. Testimonials APPENDICES Appendix A. Example of Informed Consent Appendix B. The Lilypad Case Appendix C. Example of Rubrics and Measures for Data Collection Appendix D. Example of Data Presentation
Julia Ivy’s Crafting Your Edge for Today’s Job Market is arguably one of the most important books of its type to emerge in recent memory... Ivy is an inventive thinker, never resting on the status quo, and clearly seeks to push and inspire the young to realize the full range of their dreams, gifts, and skills... (O)ne of the best books about making your way through the modern job market I have read in quite some time.
Young people entering the job market for the first time do not enjoy the benefits of their older peers who bring years of experience and refined skill sets to the table when seeking employment. Julia Ivy’s book Crafting Your Edge for Today’s Job Market provides a remedy to the natural disadvantages they experience when their school years are concluded and they set forth into a competitive employment world for the first time... (This book) should be required reading for any aspiring professional on the cusp of finishing their academic career and, likewise, should be introduced in business classrooms across the country to prepare those individuals so they have a better chance of realizing their dreams and ambitions.