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Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey areas of lesser good, lesser evil, less true, less unfair, and less unjust. Often these choices become almost indistinguishable.;
Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges sets out a universal moral foundation of corporate executive ethics. Its chapters attempt to extend the discussion on human dignity to its practical applications, map out strategic approaches for responding to current turbulent markets, and drill moral skills for taming and tapping current turbulent markets. The book features modern techniques of critical thinking, moral reasoning, moral judgment, and moral justification, and charts how to uphold stakeholder rights and duties and understand corporate moral responsibilities.
Written as a guide for corporate executives who strive daily not only to be legal in all they decide, choose and do, but to also be ethical, moral, and even spiritual, the book provides skills and insights that are urgently needed to fathom and capitalize upon in the turbulent markets of today.
PROLOGUE. Corporate Ethical Response to Turbulent Markets;
Mascarenhas (business ethics, Xavier School of Management, Jamshedpur) proposes strategies for corporate ethics in terms of moral agencies as processes of corporate deliberations, moral reasoning, moral judgment calls and their justifications, moral choices, decisions and implementation, and moral consequences as outputs. Intended for corporate leaders, each chapter is energized by several contemporary business cases that reflect global, international, national, and local real-time market problems and require innovative business management skills.
Fr. Oswald Mascarenhas currently serves as JRD Tata Chair Professor in Business Ethics at Xavier School of Management (XLRI), Jamshedpur. He also conducts Management Development Programs (MDPs) at XLRI and in-company MDPs for several businesses in fields related to corporate ethics and moral responsibility. Previously, he has served as Professor of Marketing and Director of Public Systems Research at XLRI (1977–1983), Charles H. Kellstadt Professor of Marketing at the University of Detroit Mercy (1983–2010) and Chairman, MBA Programs, St. Aloysius College, Mangalore (2010–2013). He has published six professional books and over seventy-five articles in domestic and international journals.