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1. The Importance of Strategy 2. Key Functions of Strategic Management 3. People, Mission, Vision and Planning in Strategic Management 4. Internal and External Analysis 5. Generic Strategies and Strategy Dynamics 6. Strategic Planning Process and Tools 7. Competitive Analysis 8. Innovation, Diffusion, Disruption and Entrepreneurship 9. Ethics and Strategy 10. Acquisitions, Joint Ventures, Partnerships, Alliances 11. International 12. The People, Power and Strategy 13. Performance
The author, a strategic manager and business professor, explains aspects of strategic management. He discusses the importance of strategy; key functions of strategic management; people, mission, vision, and planning in strategic management; internal and external analysis; generic strategies and strategy dynamics; the strategic planning process and tools; competitive analysis; innovation, diffusion, disruption, and entrepreneurship; ethics and strategy; acquisitions, joint ventures, partnerships, and alliances; going international; the role of people and power; and performance. Cases are incorporated throughout.