Community Development Through Craft Heritage and Creative Tourism
Prospects and Challenges
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- Description
- Contents
- About
Community Development Through Craft Heritage and Creative Tourism: Prospects and Challenges explores the intersection of traditional craftsmanship, cultural identity, and sustainable development. Rooted in the belief that craft heritage—both tangible and intangible—is a living reflection of community identity, the book examines how creative industries and tourism strategies can serve as tools for revitalisation and empowerment. Through critical analysis and case studies, the authors delve into the role of artisans as cultural custodians, investigate community participation in policymaking, and evaluate sustainable tourism as a vehicle for preserving artisanal knowledge and fostering social and economic resilience in marginalised areas.
A number of key issues are addressed, including: How can creativity coexist with the authenticity of traditional craft? What drives the evolving demand for craft heritage in the market? Is community engagement a byproduct of creative tourism, or does it require a more structured approach? With a focus on four key themes—craft heritage, community, creative industries, and tourism—the authors offer a global perspective on the dynamics of cultural sustainability, supply chain integration, and heritage valorisation. The work contributes a holistic framework for empowering communities through tourism-informed strategies, bridging indigenous knowledge with contemporary economic opportunities.
Section A. Conceptual Frameworks of Craft Heritage, Community, and Creative Tourism: Theoretical and Methodological Perspectives
- Chapter 1. Navigating Craft Heritage and Creative Tourism: A Qualitative Study on Community Resilience; Surabhi Srivastava
- Chapter 2. Tourism and Intangible Heritage: Challenges and Strategic Responses in a UNESCO World Heritage Context; Sonia Mileva and Milena Krachanova
- Chapter 3. Applying Collaborative Placemaking and Soft Power Frameworks: Community-Driven Destination Development in Thailand's Secondary Cities; Morakot Ditta-Apichai and Wasin Praditsilp
- Chapter 4. Preserving the Ancient Voices: Designing an AI-Driven Framework for the Preservation and Revitalization of Folklore; Priyakrushna Mohanty, Surabhi Jiwrajka Mawandia, and Kajal Singh
- Chapter 5. Preserving Intangible Cultural Heritage through Tourism: Insights from India and Sri Lanka; Pramendra Singh, Jayani Kumari Fernando, Dikshit Gupta, and Ravindra Singh Kushwah
- Chapter 6. Weaving Livelihoods: Empowering Rural Artisans through Creative Tourism and Craft Heritage in South Asia; Jyoti Prakash and Urvashi Kumari
- Chapter 7. Taste of Tradition: Exploring Tribal Cuisine’s Impact on Sustainable Tourism and Economic Growth; Akshita Tiwari, Swati Sharma, and Devika Sood
- Chapter 8. Governance and Policy Interventions for Sustainable Community Development through Craft Heritage and Creative Tourism: Prospects and Administrative Challenges; Ashish Jorasia
- Section B. Women in Crafting: From Tradition to Empowerment and Livelihood
- Chapter 9. Crafting Change: The Role of Creative Tourism on Women Empowerment; Mandla Sibisi and Duduzile Fairhope Phiri
- Chapter 10. Women Empowerment, Creative Tourism Industries and Economic Sustainability: Case of South Asia; Anita Medhekar and Mallika Roy
- Chapter 11. From Village Cooperatives to Urban E-Commerce: A Decadal Analysis of Women-Led Craft Tourism Models in Kutch and Ahmedabad (2015-2025); Ananta Geetey Uppal and Anay Samarth
- Chapter 12. Cultural Capital, Economic Sociology, and Gender Dynamics: Analyzing Narsingdi's Jamdani Industry through NVIVO; Muhammad Mahboob Ali
- Section C. Case studies on Craft Revitalisation and Economic Sustainability
- Chapter 13. Between Fibers and Tradition: The Artisanal Legacy of Guano, Ecuador; Claudia Patricia Maldonado-Erazo, Nancy Patricia Tierra-Tierra, José Álvarez-García, and María de la Cruz del Río-Rama
- Chapter 14. Preservation of Living Heritage: A Case Study on Traditional Scroll Painting of Nayagram, Pingla, West Bengal; Soumoni De
- Chapter 15. Tour Guides and Tourist’ Experience, Craft Pursuit between Authenticity and Challenges: The Case of Jordan; Abdelkader Ababneh
- Chapter 16. Heritage and Creative Tourism Development in Inhambane Municipality (Mozambique); Pelágio Maxlhaieie and Isequiel Alcolete
- Chapter 17. Role of Craft Heritage in Promoting Creative Tourism Growth: Insights of Raghurajpur Craft Village in Odisha; Patita Paban Mohanty, Susanta Ranjan Chaini, and Sonali Das
- Chapter 18. Fading Shehnai Heritage in Uttar Pradesh: A Psychological Insight to Understanding Decline and Exploring Revitalization Strategies; Jagriti Shukla and Diya Shukla
Surabhi Srivastava is a Senior Researcher (ICSSR Fellow) at the University of Kota, India. She holds an MBA, a PhD and has completed a UGC-sponsored Postdoctoral project on heritage tourism. With 22 years of academic experience, Surabhi has published ten books. Her research engages with evolving prospects of heritage tourism.