Communicating Climate
How to Transmit Your Climate Message and Avoid Greenwashing
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- Description
- Contents
- About
Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable, triggering migration patterns and resource shortages, in turn causing civil wars and conflict. Natural disasters like hurricanes and wildfires are simply becoming known as ‘weather’, and biodiversity is disappearing from our very eyes. The fact is, we won’t have a planet to do business on if we don’t act now. Climate change is already hitting our bottom lines, as the cost of natural resources, energy, and manpower skyrocket. It’s predicted to cost the world $20 trillion a year if we can’t keep global heating to less than 2 degrees Celsius.
This is a book about communicating climate: how to achieve cut-through, whether you’re trying to inspire your clients, get your shareholders on board, or simply showcase your progress in greening the world. This is not a greenwashing manual. It is about achieving balance in a world where we need to reduce our consumption, but also keep businesses functioning, just in a cleaner, greener, way.
Communicating Climate is packed with case studies, examples, tips and interviews from those leading the charge towards sustainability.
Introduction
- PART ONE. Foundations
- Chapter 1. The bare minimum: What your business needs to do before you do anything else
- Chapter 2. Why even consider your climate action?
- Chapter 3. The key challenges around communicating climate change
- Chapter 4. The psychology behind climate communications
- Chapter 5. How to communicate climate change: Tone of Voice and Using the Right Words
- Chapter 6. The Importance of Transparency
- Chapter 7. What is greenwashing and why is it so bad?
- Chapter 8. Is it possible to run a successful climate-based ad campaign?
- Chapter 9. How the law can help communicate climate action
- Chapter 10. Managing a greenwashing scandal
- Chapter 11. Internal communications – How to convince your business you need to act now
- PART TWO. In Action
- Chapter 12. The challenges around climate offsets
- Chapter 13. Staying up to date with climate information and news: Climate change resources
- Chapter 14. Climate change has entered the culture wars
- Chapter 15. Communicating Transport: Can Travel Ever Really Be Climate-Friendly?
- Chapter 16. High profile, high risk: Banks and the climate crisis
- Chapter 17. The creative arts and climate crisis: The role the arts can play in communication
- Chapter 18. Using Video Games and play to tell climate stories
- Chapter 19. Food and communicating sustainability: How climate action can be understood in the home
- Chapter 20. How polluting sectors can move to the right side of the tracks
- Chapter 21. Hotels and holidaying – Making the unnecessary, sustainable
- Chapter 22. Exploring buying social significance
- Conclusion
Eleanor Ross, is an author and former journalist covering energy, climate, foreign affairs and business at the Guardian, Newsweek, the Sunday Times, and the BBC. She now leads the sustainability strategy at Trainline.