Toggle Nav
Advanced Search
Search
  • Login
  • My Cart Items in cart: There is no item in cart
Menu
Account
main product photo
Challenges For the Trade in Central and Southeast Europe
  • Publisher: Emerald Group Publishing Limited
  • Imprint: Emerald Group Publishing Limited
  • Dimensions: 300 pages - 152 x 229 x 20mm
  • Subjects: Management science & operations

Challenges For the Trade in Central and Southeast Europe

Sanda Renko|Blazenka Knezevic
Emerald
Emerald

This book can be opened with

Glassboxx eBooks and audiobooks can be opened on phones, tablets, iOS and Android devices

Hardback
9781781908327
01 October 2013
$179.99
eBook (PDF)
9781781908334
01 October 2013
$179.99

Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.

  • Description
  • Contents
This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.

List of Contributors. About the Authors. Preface. Internationalization of Retail in Poland and Croatia. Interaction of Trade Activities Between Selected Southeast European Countries. Trade in Terms of Ecological Economics. The Role of Retailers in Developing a Healthy Lifestyle in Poland. Socially Responsible Marketing in Creating Value for Customers in the Polish Market. Control of Mergers in Grocery Retail Market in Croatia. Shoppers’ Perceptions of Retail Agglomeration Characteristics in Zagreb Region. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina. Challenges of E-Retailing: Impulsive Buying Behaviour. Challenges for the Trade of Central and Southeast Europe. International Business & Management. Challenges for the Trade of Central and Southeast Europe. Copyright page.