Case Study Research
Core Skills in Using 15 Genres
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Preface 1. Building Theory from Case Study Research 2. Bridging the Chasm between Survey and Case Study Research 3. Storytelling Theory and Research 4. Creating Visual Narrative Art for Decoding Stories 5. Subjective and Confirmatory Personal Introspection 6. Overcoming the Illusion of Conscious Will and Self-Fabrication 7. Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self 8. Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies 9. Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk 10. Exchange (Talk) Behavior in Natural Settings: An Exposition of Variable Based Analysis of Case Study - Arch G. Woodside and James L. Taylor 207 11. Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships 12. Case Study Research on Means-End Laddering Chains 13. Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories 14. Applying the Long Interview in Case Study Research 15. Tipping-Point Modeling in Case Study Research 16. Participant Observation Research in Organizational Behavior 17. Systems Thinking and System Dynamics Modeling 18. Visualizing Matching Generalizing: Case Identification Hypotheses and Case-Level Data Analysis 19. Fuzzy Set Social Science and Qualitative Comparative Analysis 20. Constructing Cased-Based Macro Models: Cultures' Consequences on Entrepreneurship, Innovation, and Quality-of-Life - Arch G. Woodside, Pedro Mir Bernal and Alicia Coduras 433 21. Conclusions: Principles for Doing Case Study Research References Subject Index
This reference and guide for students, researchers, and scholars presents case-based theory, method, and applications and offers guidelines for conducting case study research in 15 genres, including participant observation research, ethnographic decision-tree modeling, the historical method, conversational analysis, and the forced metaphor elicitation technique. The closing chapter offers 12 principles to implement in real-life contexts. B&w photos, charts, and process diagrams are included. This second edition contains three new chapters on exchange (talk) behavior in natural settings, visualizing-matching-generalizing, and constructing case-based macro models.