Authentic Customer Centricity
This book can be opened with
Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.
- Description
- Contents
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.
In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
Foreword, Hubert Rampersad.
- Foreword, Ramazan Demir.
- Preface.
- Chapter 1. Introduction.
- Chapter 2. Authentic Customer Centricity Model.
- Chapter 3. Personal Centricity.
- Chapter 4. Corporate Centricity.
- Chapter 5. Strategic Alignment.
- Chapter 6. Cultivation.
- Chapter 7. Business Case.
- References and Recommended Reading.
- About the Author.