Augmenting Retail Reality, Part B
Blockchain, AR, VR, and AI
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- About
In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience. This book is designed to serve as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, illuminating the path toward a future where technology and retail seamlessly intersect.
As the retail sector undergoes rapid metamorphosis, driven by technological advancements, there is a critical need for a resource that comprehensively dissects the symbiotic relationship between technology and commerce. This book addresses that need by providing an in-depth analysis of technologies such as the Internet of Things (IoT), blockchain, Artificial Intelligence (AI), robotics, Augmented Reality (AR), and Virtual Reality (VR). Each chapter meticulously examines how these innovations are not only enhancing customer experiences but also driving operational efficiencies and unlocking new business opportunities.
Chapter 1. Revolutionizing Customer Experience: Integrating Blockchain with AR and VR in Retail; Kaushikkumar Patel
- Chapter 2. Chapter 2 Revolutionizing Customers Shopping Experience via Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards Transforming Retail Industry Reality; Bhupinder Singh, Christian Kaunert, Komal Vig, and Ritu Gautam
- Chapter 3. Revolutionizing Marketing Management: Navigating the Era of New Age Technologies; Namrata Prakash, Monu Bhardwaj, and Priya Jindal
- Chapter 4. Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age; Mandeep Kaur, Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser Khalufi
- Chapter 5. Securing the Metaverse: Exploring the Role of Artificial Intelligence in Mitigating Emerging Threats in Manufacturing and Service Industries; Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry
- Chapter 6. Unveiling the Power of Omni-Channel Retail Strategies; Vinoth S and Nidhi Srivastava
- Chapter 7. Analyzing the Effectiveness of AI-Powered Chatbot’s: A Smart PLS Approach for Evaluating User Engagement and Satisfaction; N. Suma Reddy, Varun Nayyar, and Pooja Khanna
- Chapter 8. Artificial Neural Networks (ANN) for Stock Price Prediction: A Financial Machine Learning Analysis; Sulaiman Abdullah Saif Alnasser Mohammed
- Chapter 9. Augmented Retail Reality: Transforming User Experience, Interactivity, and Attitudes in the Shopping Landscape; Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura, and Shilpi Sarna
- Chapter 10. Cryptocurrencies and Blockchain Technology Augmentation Identification in Decentralized Finance; Syed Mohd Khalid and Babli Dhiman
Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.
Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.
Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.
Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.