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Advances in Services Marketing and Management
  • Publisher: Emerald Group Publishing Limited
  • Imprint: JAI Press Inc.
  • Dimensions: 290 pages - 156 x 234 x 17mm
  • Subjects: Marketing

Advances in Services Marketing and Management

David E. Bowen|Dawn Iacobucci|Teresa A. Swartz
Hardback
9780762301768
12 May 1997
$150.99
Emerald
Emerald
  • Description
Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.