30-Minute Website Marketing
A Step By Step Guide
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- Description
- Contents
- Reviews
- About
Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints.
30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed.
Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
Chapter 1. An introduction to the website marketing ecosystem
- Chapter 2. Website marketing pain points & fundamentals
- Chapter 3. The role of websites in today's marketing
- Chapter 4. 30-minute actions methodology
- Chapter 5. 30-minute Social Media Marketing (SMM) actions
- Chapter 6. 30-minute Search Engine Optimization (SEO) actions
- Chapter 7. 30-minute Content Creation actions
- Chapter 8. 30-minute Content Marketing actions
- Chapter 9. 30-minute Pay-Per-Click Advertising (PPC) actions
- Chapter 10. 30-minute Conversion Rate Optimization (CRO) actions
- Chapter 11. 30-minute tips for the wider website
- Chapter 12. Strategic thinking in 30 minutes
30-Minute Website Marketing is your new one-stop-shop for understanding digital marketing in bitesize chunks. If you’re looking to broaden your understanding of digital marketing and its place in business, you won’t go far wrong here. This book is packed full of information that’ll stand the test of time.
Using his extensive expertise and knowledge, Lee Wilson has managed to create a book that captures the forms and functions of a wide-range of marketing channels without being overwhelming. I recommend you give this book a blast!
Lee Wilson's experience and understanding of digital marketing has allowed him to distil complex marketing strategies and tactics into quick and easy process driven activities. With a focus on team management, this book is highly relevant to today’s enterprise internal digital marketing teams and agencies alike. Ensuring that every stakeholder is working to the best of their ability is just one of the key aspects of this book, and condensing the team environment, communication and delivery into 30 minute activities will drive ROI.