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The African Context of Business and Society traces the unique and often overlooked and unestimated contours of African business and society, abandoning the flawed assumption that western preconceptions can be directly transplanted– one that has often led to incorrect macro-theorisations.
Africa’s diverse economy has been influenced by historical and cultural change, and The African Context of Business and Society’s novel indigenous viewpoints address topics such as female entrepreneurship, organizational culture, the role of religion on employee trust, authentic leadership and more. Understanding individual and organisational behaviour, the chapters examine the under-researched aspects of Africa’s business and society and both opportunities and constraints.
The New Frontiers in African Business and Society series provides innovative reflections on the nature of business and society across parts of Africa and its emerging economy. Distinguished scholars formulate important answers to the problems within the continent, discovering new avenues of research and pathways forward.
Foreword; Dominic Elliott
The African Context of Business and Society is an intellectually stimulating volume with interventions that intersect macro and micro economic contexts of doing business in Africa. It captures accentuations of gender dynamics, cultural, religion, leadership and management, service delivery, power, information management and ethics of trust as relevant to Africa. The book advances attempts at decolonising the content of teaching about Africa, with indigenised contributions that not only redefine individual and institutional logics of business transactions as underpinned by sociality, but also provides key stakeholders including potential investors, policy makers, financial institutions as well as SMEs with cues to building legitimacy for sustainable business ventures in Africa’.
Whether it is to understand the role of trust, the components of authentic leadership, or examine evidence of service productivity of employees such as bank workers, scholars and practitioners increasingly need to understand novel contemporary discourse through an Africanist lens. In this exciting book, many questions around African business and society have received implicit answers and are explained in practical language. The coverage of the nature of findings and accessible style of writing will make this book popular to practitioners and friends of African Studies.
There is a paucity of research which analyses African business within the context of African society. This edited volume has an impressive range of topics designed to fill this vacuum including: the role of trust; authentic leadership; religion; organisational resilience; and the pivotal contribution that women entrepreneurs make to African business and society. The volume is likely to become a key reference work in this important area of research and scholarship.
Kingsley Obi Omeihe is the Head of Discipline for Business Management at the University of Aberdeen, Scotland. Omeihe is co-Founder and Chair of African Studies at the British Academy of Management (BAM) and serves as Chair of the Entrepreneurship in Minority Groups Special Interest Group at the Institute for Small Business and Entrepreneurship (ISBE).
Christian Harrison is a Reader in Leadership at the University of the West of Scotland. Harrison is the co-Founder and Chair of African Studies at the British Academy of Management (BAM), and the Chair of the Leadership and Leadership Development Special Interest Group at BAM.